How to run an Instagram shoutout campaign

Running an Instagram shoutout campaign means placing your brand’s content on theme pages with established audiences. This approach lets you reach followers who are interested in subjects like motivation, memes, business, or entertainment. Here’s how to run an Instagram shoutout campaign, what to check before you book, and the formats you can use.

How to run an Instagram shoutout campaign, step by step

1. Define your campaign goal. Decide what you want from the campaign, such as more followers, visits to your podcast's listening page, or downloads for a budgeting app.
2. Choose your target audience. Identify the countries, age groups, and gender that matter for your brand.
3. Search the network. Set filters for audience country, minimum follower size, age skew, and gender skew to find suitable pages.
4. Review each page’s subject and audience. Make sure the page’s subject fits your brand and its audience matches your target.
5. Select your preferred format. Decide between a feed post, story, repost, collab post, or link in bio placement, and how long you want the post to stay up.
6. Send your shortlist to the team. Tick the pages you like and send your selection. The team will help you agree on formats and timing.
7. Supply your creative. Provide the image, video, or text you want the page to post.

What to check on a page before booking

Before booking a shoutout, check the page’s subject to make sure it aligns with your brand. For example, the network’s largest niches by live pages are motivation (825), entertainment (509), business (503), meme (418), men's (403), and quotes (375). Review the audience countries: of 1,628 of the network’s pages with country data, 1,467 have their largest share of followers in the United States, 105 in India, and 13 in Mexico. The median share of followers in the United States is 39% across those 1,628 pages. If you want to reach India, it is among the top five audience countries of 1,329 of those pages, with 10% or more of followers on 535 of them.

Check the gender and age breakdown. Across 1,627 of the network’s pages with gender data, the median share of women among followers is 38%. 381 of those pages have an audience that’s 60% or more women, while 861 have an audience that is 60% or more men. For age, on 968 of 1,545 pages with age data, the largest age group is 25-34. Other common largest age groups are 35-44 (252 pages) and 18-24 (228 pages). This helps you match your campaign to the right audience.

If you want more details on Instagram motivation pages, see The biggest Instagram motivation pages in our network or Indian Instagram motivation pages: who they reach.

Choosing a format

Instagram shoutout campaigns can use several formats. A feed post appears on the page’s grid and stays up for the time you agree with the team. Of the network’s pages, 1,231 take 24-hour feed posts and 1,338 take permanent posts. Stories last 24 hours and carry a link through a link sticker. 521 pages take stories. A repost is when the page shares your existing post with its followers. 384 pages take reposts. Collab posts appear on both your grid and the page’s grid. 222 pages take collab posts. A link in bio placement puts your link in the page’s bio for the agreed time. 257 pages take this format. Some pages also offer 30-day posts (284 pages) or 7-day posts (179 pages).

You can discuss the available formats and how long a post stays up with the team when booking. Formats and durations vary by page, so it’s important to confirm these details before your campaign goes live.

For more on how brands use Instagram theme pages, see Advertising on Instagram motivation pages or Advertising on Instagram entertainment pages.

Mistakes to avoid when you run an Instagram shoutout campaign

• Not checking if the page’s subject fits your brand.
• Ignoring the audience country, age, or gender breakdown.
• Choosing a format or post duration without confirming what the page offers.
• Sending creative that does not match the page’s style or audience.
• Overlooking the agreed timing for your post to go live.
• Not discussing all details with the team before booking.

Frequently asked questions

How do I find Instagram pages for a shoutout campaign?

You can search the network by setting filters for audience country, minimum follower size, age skew, and gender skew. The search results show each page’s subject, follower count, and audience breakdown where available. Tick the pages you like and send your shortlist to the team for next steps.

What formats can I use for an Instagram shoutout campaign?

The main formats are feed posts (24-hour or permanent), stories (24 hours, with a link sticker), reposts, collab posts, and link in bio placements. Some pages also offer 7-day or 30-day posts. The formats available depend on the page and are agreed with the team.

How do I know if a page’s audience matches my target market?

Check the audience countries, age groups, and gender breakdown in the search results. For example, of 1,628 of the network’s pages with country data, 1,467 have their largest share of followers in the United States. For age, the largest group is 25-34 on 968 of 1,545 pages with age data. This helps you pick pages with the right audience for your campaign.

Can I get a price or rate for a shoutout campaign?

Prices for shoutout campaigns are quoted per brief and vary by page, format, and how long a post stays up. You can discuss your needs with the team, who will provide pricing options for the pages and formats you select.

What creative do I need to supply for a shoutout?

You need to provide the image, video, or text you want the page to post. Make sure your creative matches the style and subject of the page’s content, as this helps your campaign fit in with what the audience already follows.

Talk to us

Ready to start your Instagram shoutout campaign or have questions? You can search the network to shortlist pages, book a call at calendly.com/llmdcwmedia-marketing, or reach out on WhatsApp or Telegram. The team will help you choose pages, discuss formats, and set up your campaign.