The biggest Instagram meme pages in our network

If you’re searching for the best Instagram meme pages, here is a direct look at the largest meme pages in our network, ranked by followers. These pages reach a massive, varied audience interested in humor, pop culture and relatable content. Below, you will find a breakdown of the top meme pages, who follows them, which brands fit, and how placements work.

The biggest Instagram meme pages in our network

This list ranks the largest Instagram meme pages in our network by followers. It’s not a judgement of quality, but a direct ranking by audience size. Where available, each page’s largest audience country, gender split and top age group are included.

1. @memezar: 24.1 million followers.
2. @wasted: 22.4 million followers, largest share of followers in the United States (42%), 37% women, largest age group 18-24.
3. @sarcasm_only: 17.1 million followers.
4. @meme.ig: 14.8 million followers, largest share of followers in the United States (41%), 43% women, largest age group 25-34.
5. @sarcastic_us: 13.4 million followers.
6. @ight: 11.1 million followers, largest share of followers in the United States (50%), 45% women, largest age group 25-34.
7. @wild.video: 10.7 million followers, largest share of followers in the United States (44%), 34% women, largest age group 18-24.
8. @todayyearsold: 9.6 million followers, largest share of followers in the United States (64%), 52% women, largest age group 25-34.
9. @greatestreactions: 8.9 million followers, largest share of followers in the United States (42%), 46% women, largest age group 18-24.
10. @pickuplines: 7.9 million followers, largest share of followers in Australia (3%), 34% women, largest age group 25-34.
11. @colorful: 6.9 million followers, largest share of followers in the United States (32%), 71% women, largest age group 25-34.
12. @mrbeanmemez: 6.3 million followers.

Across the meme pages in our network, there are 407 live pages with a combined 513 million followers. Of these, 328 have more than 100,000 followers and 115 have more than 1 million followers.

Who follows Instagram meme pages

Across the meme pages in our network where audience data is available, the largest share of followers on 278 out of 283 pages is in the United States. The median share of followers in the United States is 48%. India, the United Kingdom, Canada and Australia also appear frequently among the top five audience countries for these pages. India is among the top five audience countries for 232 of these pages, with 10% or more of followers on 24 of them. The United Kingdom is among the top five for 268 of these pages, with 10% or more of followers on 22. Canada is in the top five for 228, and Australia for 120.

The gender split is balanced overall: across 282 meme pages, the median share of women among followers is 48%. Some pages skew more strongly: 105 have an audience that is 60% or more women, while 122 have an audience that is 60% or more men.

For age, on 170 of 276 meme pages with data, the largest age group is 25-34. On 88, the largest age group is 18-24. On 11, the largest age group is 35-44. This means meme pages in our network mainly reach adults in their twenties and thirties, with some pages leaning younger or older.

Which brands fit meme pages

Instagram meme pages in our network reach a broad audience interested in humor, trending topics, and everyday situations. Brands that fit these pages include consumer products, apps, entertainment services, lifestyle offers, and online stores that appeal to adults aged 18 to 34. Offers that rely on visual humor, memes, or pop culture references tend to fit well.

Products or services requiring a highly specialized or technical audience, or those that need a formal or professional setting, may not be a natural fit for meme pages. For example, business-to-business software or highly technical equipment is less likely to match the interests of meme page audiences. If your offer is aimed at women, you may want to consider meme pages with a higher share of women among followers, or explore Instagram pages for women as well.

How a placement on a meme page works

A placement on an Instagram meme page in our network means your creative is posted by the page itself at an agreed time. You supply the creative, and the page posts it in the format you agree on. The formats available, as of the latest figures, are:

• 24-hour feed posts: 167 meme pages take these
• Permanent posts: 174 meme pages take these
• Stories (24 hours, with a link sticker): 22 meme pages take these
• Reposts (the page shares your existing post): 14 meme pages take these
• Link in bio placements (your link in the page’s bio for an agreed time): 12 meme pages take these
• 30-day posts: 18 meme pages take these
• 7-day posts: 9 meme pages take these

Many meme pages in our network also carry other labels, such as comedy, entertainment, or women’s pages. This means you can reach overlapping audiences with a single placement. To find pages by country, follower size, age or gender, you can search the network and send your shortlist to the team. Formats and prices are agreed with the team for each campaign and page.

If you want a deeper look at meme advertising, see Advertising on Instagram meme pages or Advertising on Instagram entertainment pages.

Frequently asked questions

What are the largest Instagram meme pages in your network?

The largest Instagram meme pages in our network, ranked by followers, are @memezar with 24.1 million, @wasted with 22.4 million, and @sarcasm_only with 17.1 million. Each page’s audience details vary, with some pages showing a higher share of women or a different age group as their largest segment.

What is the main audience for Instagram meme pages?

Across the meme pages in our network, the largest share of followers is in the United States, with a median share of 48%. The main age groups are 25-34 and 18-24. The gender split is balanced overall, but some pages have a higher share of women or men.

What kinds of brands should advertise on meme pages?

Consumer products, lifestyle offers, apps, entertainment services and online stores that appeal to adults aged 18 to 34 are a good fit for meme pages. Brands that rely on humor or pop culture references tend to suit this audience. Highly technical or formal offers are less likely to match.

How do placements on meme pages work?

You supply the creative, and the page posts it at an agreed time in the format you choose. Formats include feed posts (24-hour or permanent), stories, reposts, link in bio placements, and timed posts. Formats and prices are agreed with the team for each campaign.

Can I target by country, age or gender on meme pages?

You can filter meme pages by audience country, minimum follower size, age skew and gender skew using the search the network tool. You can then send your shortlist to the team to discuss formats and timing.

Talk to us

Ready to find the right meme pages for your brand? Use search the network to filter by country, age or gender and send your shortlist to our team. Or, book a call at calendly.com/llmdcwmedia-marketing. You can also reach us on WhatsApp or Telegram for quick questions or to start your campaign.